Teaching Resource – Marketing

Teaching Resource – Marketing

This is a fab article about how we become unwitting participants in psychological experiments. It would be a great discussion starter. I think it’s important to teach future marketeers as much as possible about how sophisticated marketing techniques have become, especially through the use of modern technologies. We tend to stick to the more traditional methods when we teach about data collection and think of the market research lady in the street and surveys we’re asked to complete but we really need to be moving into the here and now more and not underestimating how companies involve customers without them even realising it. This all shows just how highly competitive markets have become and the lengths corporations go to to hold on to market share and increase it.

Just click on the header link to open the article. You could use the comments to further feed into debate and here’s a follow up from today http://www.marketingweek.co.uk/sectors/technology-and-telecoms/news/pressure-mounts-on-facebook-following-emotion-experiment/4011007.article

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s